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AW Executive Search Changes Name – Introduces New Brand Winona

The executive search and interim consulting company is now rebranded under a new name and brand, Winona. The company, previously known as AW Executive Search, currently operates in three countries with more on the way. Winona is a one of Akind company together with its sister-companies Academic Work, Brights and Crowd Collective.

"Winona marks the beginning of the next phase for our company, with a clear identity that allows us to begin  our journey towards our goal of becoming the market leader brand in the recruitment and interim consulting industry, says Jimmy Steisjö, CEO of Winona."

Winona was founded in 2019 by Akind, a company with more than 25 years of experience within recruitment. Since then, the company has grown significantly, expanding into more markets and establishing new offices. To continue meeting the growing needs of the industry and reach a broader customer base, the company is now adopting an updated brand and a new name to support their upcoming expansion into new markets with a brand identity that stands on its own.

"At Akind Group we have been working with recruitment and consulting for more than 25 years. With Winona we have built a company that draws from the experiences and strengths of the group in how to organize and build a great recruitment company with the addition of great people with experience and passion for senior recruitment and interim consulting. With the rebranding to Winona, we clarify that each company in our group is a specialist in its field, while also positioning ourselves even more clearly as a one-stop-shop for clients who want to find and develop the right expertise", says Johan Skarborg, CEO of Akind.

When asked why she loves working with recruitment, Sini Kalalahti – Managing Director of Winona Finland says:

"– I love that moment when you match the unique opportunity, with the right individual, at the right moment in their career. It’s a privilege to work at the intersection of our client’s and candidate’s next big opportunity. I think it’s fair to say that recruitment is hard, many find it stressful because it’s so important to get it right. But I love that! I think that’s something that can be said for everyone working at Winona. We love making recruitment feel easy."

Winona's new identity has been developed by Akind’s in-house agency, in close collaboration with PwC Experience Center.

About Winona

Winona is an executive recruitment and interim consulting company part of a company group called Akind that consists of Academic Work, Brights, Crowd Collective, and Winona operating in recruitment, staffing, learning, and IT consulting. The group is headquartered in Stockholm, with offices also in Norway, Finland, Denmark, Germany, and Switzerland. The group has more than 10 000 employees, and has facilitated over 160,000 jobs since its inception and currently generates a turnover of nearly 4.5 billion SEK. The CEO is Johan Skarborg, who co-founded the company in 1998.

Jimmy Steisjö
Jimmy Steisjö
CEO, Winona
jimmy.steisjo@winonagroup.com
+46 70-991 96 78

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We are a part of Akind Group. Akind Group has over 25 years of experience working with recruitment, consulting, staffing, and learning. Like other families, we share a common history and future. We have the same mission, are driven by the same core values, and help each other to outperform the competition. By working hard and surrounding ourselves with ambitious people, we have gone from being a small startup to becoming an international group of companies. Our success is a result of attracting the right employees, candidates, and consultants. People makes companies grow, and our mission is to make people grow.

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